Magazine Concept and Audience

Concept:
This magazine takes reference from some of tips and tricks articles commonly found in GQ and Wired and expands on the format; it will focus on lifehacks and other actions readers can take to improve quality of life without a great sacrifice of time. Readers of this magazine aim to accomplish more and better, faster and with less.

Possible Title: Shortcut

Target audience:
Age group: 20s – 30s
Income level: $30,000 – 60,000
Education level: some college – bachelor’s degree
Geographic locale: suburban/urban
Gender: male

Possible articles (titles are yet to be determined):
Stress kills
Asleep on the job - the benefits of afternoon naps.
Doodling increases brain function
Make great coffee (no barista necessary)
Take better pictures
Get more work out and less gym
Increase your intelligence. Play video games?